Impact
Results at a Glance
16% → 35%
Monthly Active Users
0.3h → 1.1h
Avg Learning Hours
67%
Revenue Growth YoY
The Problem
Low Engagement on a Legacy Platform
ContextCorporate LMSs faced chronically low engagement driven by outdated interfaces and no personalisation.
AudienceHR departments, executives, and employees — 70% under 35 and accustomed to consumer-grade UX.
GoalIncrease monthly active users and average learning hours to unlock the next revenue tier.
Discovery & Strategy
Research-Led Prioritisation
ResearchUser surveys, NPS data, server metrics, and competitor analysis to identify drop-off points.
PrioritisationRICE framework for feature scoring; MoSCoW for backlog management across three release cycles.
ToolingMiro for collaborative workshops, Jira for sprint tracking and stakeholder visibility.
UI Showcase
Core Features
What We Shipped
Gamification
Leaderboards, storylines, points, and rewards to drive daily habit formation.
AI Integration
Custom RAG models for role-specific learning recommendations and content surfacing.
Social Elements
Interactive activity walls and peer learning communities to reinforce completion.
Enhanced UX
Intuitive dashboard redesign and simplified learning paths reducing time-to-content.
Delivery
Development Approach
MethodologyAgile with Scrum framework, two-week sprints, and fortnightly stakeholder demos.
PartnershipsExternal specialists engaged for gamification engine and AI infrastructure to accelerate delivery.
CollaborationCross-functional alignment across product, engineering, HR, and executive stakeholders.
Learnings
What I Took Away
Balance Innovation
Shipped ambitious AI features while keeping the core learning experience stable for 300k users.
Cost vs Performance
Optimised AI integration calls to control inference costs without degrading recommendation quality.
Scalable Architecture
Designed for enterprise headroom — the platform handled 3× peak load on launch week without incident.